Customer Service Automation: Pros, Pitfalls, and Best Practices

The best way to capture the full advantages of both strategic directions is to include both as part of your comprehensive customer service processes strategy. Robotic process automation (RPA) is a hot technology that automates numerous simple tasks that used to require agent participation. Bots can now update records, manage issues, and proactively remind customers of beneficial new resources, sales, and programs that align with their interests.

49% of customers have encountered insufficient self-service options, leading to frustration and abandoned attempts. And many teams will feel frustrated if their time is wasted on cleaning up a trail of mistakes that technology leaves in its wake. CloudTalk is a 180+ person global tech company transforming customer experience by enabling businesses to build lasting relationships with their customers. Your employees can use automation to stay productive, speed up their work, and focus on more complex problems. When your agents have most of the manual work taken off their shoulders, more helpful, friendly, and effective during their interactions with customers. Chatbots can handle inquiries outside your business hours, welcome all of the visitors to your website, and answer frequently asked questions without human involvement.

What are the Benefits of Automating Customer Service?

Automation in customer service is a great way to optimize team efficiency. And while it isn’t the Holy Grail, implementing Customer Service Automation can save your team hours and help you respond faster to your customers without losing the personal touch. The best course of action is to use automation that consistently improves specific parts of the customer experience.

We have curated the list of the top 5 customer service automation tools best suited for mid-sized enterprise businesses. Companies’ investments in self-service or automation technologies have effectively removed simple, routine, repetitive tasks from live service queues. This has resulted in significant cost savings for the companies even as the overall customer experience improves.

Lacks human touch

This has  reduced the time to get a customer service representative on the phone and streamlined the whole customer service process for all. Moreover, Chatbots help your customer service agents take away monotonous tasks and let them do their actual job with more sincerity and increased productivity. With advanced customer service optimization processes, technology can make your life easier by better understanding your customers.

Rather than rely on automation to draft messages to customers, consider using automation that triggers a pre-written message from humans (adding customer data where appropriate). Gorgias’s Automation Add-on also automatically closes all no-reply tickets. Thanks to Gorgias’s always-improving machine learning, you don’t have to set up a Rule. You can set up Rules in your helpdesk to automatically detect and close tickets that don’t need an agent’s attention.

IVR (Interactive Voice Response)

Armed with this type of intelligent self-serve support, you can provide faster resolutions for your customers and reduce customer inquiries for your team – without sacrificing a great experience. Yes, automation improves customer service by saving agents time, lowering support costs, offering 24/7 support, and providing valuable customer service insights. For example, Degreed, an educational platform that helps users build new skills, turned to Zendesk to get a handle on its high ticket volume after facing rapid growth.

Conversely, there are times when the comfort and personal touch of human agents are desired. This complex decision-making process highlights the intricate nature of Customer Service Automation. From healthcare knowledge management to knowledge management platforms that integrate seamlessly with existing systems, you can find examples of successful implementation of AI in customer service everywhere. KMS Lighthouse’s automated customer service solutions help your organization deliver exceptional customer experiences and improve agent productivity.

Supports a more uniform, process-driven workflow

Still, it will enable them to stay more productive and focus on the support requests that can’t be answered in simple help documentation. A simple way to do this is to choose one with a user feedback system built-in to improve the customer experience at every step of their customer journey. Customers expect an immediate resolution; assigning your tickets automatically is another automation you can use with some automated systems. 60% of customers expect – more than half – an immediate response when contacting live chat. So, you’re ready to build your automated customer service to win your customers’ hearts. If you set up your automation the right way, your customers will say thank you, and wow every time your automated software helps them to reach their goals.

But the balance between quality and speed is tricky, and it is one that customer service automation is here to help solve. It’s essential to keep in mind, though, that automation tools are just helpers. In the end, it is your employees who are the most important part of your customer support team – automation just helps them become more efficient.

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